TRIBUTE TO GERD LEUFERT ON HIS CENTENNIAL

Fundación Gego, together with other institutions such as Sala TAC, Museo Carlos Cruz Diez, Editorial Exlibris, as well as friends like Javier Aizpurua, Ruth Auerbach, Lourdes Blanco, Álvaro Sotillo, Gabriela Fontanillas and others, commemorated Lithuanian-born artist Gerd Leufert’s 100th birthday. Exhibitions, conferences and publications were some of the activities related to this tribute.

Leufert’s work, vast and diverse, is characterized by the simplicity of its images and the continuous experimentation with genres, techniques and color which he developed along his artistic trajectory.

Leufert was the great innovator of graphic design in Venezuela; teacher of several generations of designers, artists and printers. Gego was his special disciple; he stimulated her to start out on the path of art and taught her the first techniques of graphic expression.

Known as the Father of Design in our country, Leufert was the creator of countless emblems, logotypes and typographical fonts. Leufert designed books and art catalogues, and in the 70s Caracas was one of the most avant-garde capitals of Latin America and the world in matters of design.